Areas
The challenge
AREAS (retail) have an Innovation department in constant search for new innovative ways to deliver the service, with the final objective of getting the maximum profitability of the restaurant concessions in motorways and airports.
The solution
We run workshops with the customer team, profiled customers, ideated and designed a target CJ, innovative and realistic.
- Envisioning sessions for 2 weeks to create, ideate, imagine and discover.
